ABOUT US
CRU’s mission is to bring you comfortable, lightweight, modular personal load carriage equipment that you can tailor to your unique work style with the trust and knowledge that your rig will stand the test of time.
The concept of CRU was born out of the struggles in personal load carriage shared by the military and crews of film and TV. Our founder saw his struggles with the British Army’s standard issue equipment reflected in the challenges faced by camera operators reaching for lens cleaning equipment; costumiers battling kimble guns, pins, and scissors; and hair and make-up artists juggling pin tail combs and brushes to do touch-ups against the clock.
CRU’s personal load carriage suite has taken inspiration from the tactical equipment our founder painstakingly crafted for his own unique needs in keeping with his ethos.
“Through my time in the British Army I quickly came to understand that infantry soldiers have an intimate relationship with their equipment to suit their individual needs. Trust and an emotional attachment in your equipment is paramount to ensure you are as efficient, comfortable, and adaptable to an ever changing environment whilst covering arduous terrain, usually enduring inclement weather.”
“My time in the Film and TV industry highlighted an uncanny resemblance to that in the military. You are a group of skilled and well drilled individuals striving towards a team goal - usually under extreme time pressure in a high stress environment where you’re expected to perform at your best time and time again. Whether it’s a matter of “hurry up and wait” or battling the environment to stay dry, warm and comfortable whilst also focusing on your role in the bigger picture is a direct cross over.”
Our founder used his experience to craft a unique set of equipment by hand to solve the pain points of these crew professionals. Whether you’re operating a camera, rigging, or touching up hair and make-up in between takes, our base platforms and pouches complement your flow.
CRU uses only the best materials available to ensure your focus can be turned outwards to your role and not worrying about a jerry-rigged piece of kit to carry your tools of your trade. Our equipment becomes a part of you and creates a ritualistic moment when clipped on.
CRU rigorously field tests all elements and products before release to ensure the most complete, feature rich end result possible to cater for multiple needs and give you the piece of mind in kit security that’s essential on long shoots using expensive and sentimentally irreplaceable tools of your trade that have followed you on your journey.
CRU caters for all aspects of your equipment needs and will work closely with you to problem solve any bespoke needs you may have in equipment set up or comfortable, secure carriage of a tool that currently gets in your way.
Click here to explore our bespoke service.
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